Dr. Pantone is hired by a firm in Detroit to help determine the best way to get customers to purchase more products from their business clients. Dr. Pantone probably has expertise in the area of ________ psychology.

Question

Quizplus · Accepted Answer

Pantone's expertise in determining how to get customers to purchase more products suggests a focus on consumer psychology, which pertains to understanding individuals' behaviors and decision-making processes as they relate to purchasing goods and services. Industrial psychology might apply more to optimizing workplaces or production efficiency, while organizational psychology concerns how individuals operate within group dynamics at work. Motivational psychology might be relevant, but it is a more general area that does not necessarily focus specifically on consumer behaviors.

Dr Pantone Is Hired by a Firm in Detroit to Help