Central route is to peripheral route as ________.

Question

Quizplus · Accepted Answer

The central route involves careful and analytical processing of information. Similarly, the process of peripheral route involves superficial processing of information, where the receiver relies on cues such as the attractiveness of the speaker or the context of the message. Therefore, option A is the correct answer. Option B is the opposite of the correct answer as careful cannot be equated with superficial. Option C and D are irrelevant to the given comparison.

Central Route Is to Peripheral Route as ________