You are out for a drive with the family and are lucky enough to get a window seat. The rapidly passing scenery you see out the window is first stored in _________.
A) echoic sensory memory
B) iconic sensory memory
C) long-term memory
D) short-term memory

Question

Quizplus · Accepted Answer

The rapidly passing scenery seen out the window is first stored in iconic sensory memory, which is a type of visual sensory memory that holds onto visual information for a brief moment after the original stimulus has ceased. Echoic sensory memory is a type of auditory sensory memory, which would not be relevant for visual information. Long-term memory and short-term memory are not involved in the initial storage of sensory information.

You Are Out for a Drive with the Family and Are