Encoding specificity refers to _________.
A) the increased quality of memory when retrieval conditions are similar to encoding conditions.
B) particular codes, such as Morse code, that transform information into bits
C) the discrete and specific links that occur in a Collins and Quillan network
D) none of these

Question

Quizplus · Accepted Answer

Encoding specificity is the principle that memory retrieval is more effective when retrieval conditions are similar to the encoding conditions. This means that if the context, environment, or state (such as mood or drug effects) during recall matches the context, environment, or state during encoding, then memory performance will be enhanced. For example, a person may remember more information if they are tested in the same room or with the same music that was present during the learning phase, rather than in a different room or with different music. Encoding specificity can also refer to the type of information that is encoded, such as visual, acoustic, semantic, or motor information. When the retrieval cues or prompts match the type of information encoded, memory is more likely to be successful.

Encoding Specificity Refers to _________