When Comfy Covers Ltd., a BC fiber pillow manufacturer offers firm pillows for side sleepers, medium pillows for back sleepers, and soft pillows for stomach sleepers, what is this marketing strategy called?
A)product sampling
B)product differentiation
C)product extrapolation
D)usage segmentation

Question

Quizplus · Accepted Answer

This marketing strategy is called product differentiation, as Comfy Covers Ltd. is offering different products (pillows) to different segments of customers (side, back, and stomach sleepers) based on their needs and preferences.