When Mikki asked her father for his advice about marketing software for the disabled, he told her, "Reaching a segment requires a simple but effective marketing action. If no such action exists, don't segment." Mikki's father is expressing concern about the:
A)similarity of needs of potential buyers within a segment.
B)simplicity and cost of assigning potential buyers to segments.
C)feasibility of marketing actions to reach the segment.
D)different needs of buyers among different segments.

Question

Quizplus · Accepted Answer

Mikki's father is emphasizing the importance of a simple and effective marketing action, implying that if such an action is not feasible, then it may not be worth segmenting the market. This suggests concern about the feasibility of marketing actions to reach a particular segment.

When Mikki Asked Her Father for His Advice About Marketing