Golden Gallon convenience stores sell Golden Gallon brand milk. Every time a customer purchases a gallon of this brand and gives the clerk his or her Golden Gallon card, the card is punched. When the customer has accumulated enough marks, then he or she gets a free gallon of milk. This is an example of segmentation by:

Question

Quizplus · Accepted Answer

This is an example of usage-based segmentation, in which customers who frequently purchase Golden Gallon brand milk are rewarded for their loyalty.

Golden Gallon Convenience Stores Sell Golden Gallon Brand Milk