Car rental companies, Dollar, Hertz, and Avis all target the same business users who only need a car for one day. These business users will pick-up and drop-off at the same airport. Which positioning strategy do these rental companies likely use?

Question

Quizplus · Accepted Answer

Head-to-Head positioning is used when companies target the same customers with similar products and compete directly with each other.

Car Rental Companies, Dollar, Hertz, and Avis All Target the Same