William Morris talent agency represents country singer Trace Adkins in negotiations with various venues in which he could perform. Imagine that the agency decided the singer would not perform at venues located in communities that had less than 100,000 people. This would be segmenting the market by_________variables.

Question

Quizplus · Accepted Answer

The segmentation is based on the geographic location of the venues, specifically the size of the community in which they are located. This is a geographic variable.

William Morris Talent Agency Represents Country Singer Trace Adkins in Negotiations