A survey is conducted by a local clothing retailer to understand the ratio of males versus females in a ten kilometer square around their location, in order to understand which products to carry. This research is referred to as:

Question

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The purpose of the survey is to gather data and describe the ratio of males versus females in the area around the retailer's location. This is an example of descriptive research, which aims to describe and measure the characteristics of a population or phenomenon. Causal research examines cause-and-effect relationships, primary research is data gathered specifically for the purpose of the research, and exploratory research is aimed at identifying problems or opportunities.

A Survey Is Conducted by a Local Clothing Retailer to Understand