The Prince Edward Island Tourism Board wanted to understand why there was such a large increase in visitors to PEI last year. They conducted preliminary research with visitors to get some ideas. After that, they ran a new ad campaign for several weeks, which asked interested viewers to call a 1-800 number for more information. They Carefully tracked the number of calls to this number. This is an example of ________ Research, followed up by _ ________ research.

Question

Quizplus · Accepted Answer

The preliminary research conducted with visitors to get some ideas is an example of exploratory research. The new ad campaign with a 1-800 number and tracking the number of calls is an example of causal research, as it seeks to understand the effect of the ad campaign on the increase in visitors to PEI.

The Prince Edward Island Tourism Board Wanted to Understand Why