After defining the problem, the next step in the marketing research process is:
A)conclusion and report.
B)data analysis and collection.
C)formal research design.
D)evaluate the results.

Question

Quizplus · Accepted Answer

After defining the problem, the next step is to create a formal research design. This involves deciding on the research method, data collection methods, sample size, and data analysis techniques. Only then can the data collection and analysis process begin. Conclusions and report writing come after the evaluation of the results.

After Defining the Problem, the Next Step in the Marketing