A general rule of thumb among marketing researchers is to use________ first and then collect________ .

Question

Quizplus · Accepted Answer

The general rule of thumb among marketing researchers is to use secondary data first and then collect primary data. Secondary data refers to information that has already been collected by someone else and is readily available, such as government reports, industry publications, or previous research studies. Using secondary data can help save time and resources, as well as provide a foundation for further research. Once secondary data has been reviewed, researchers can collect primary data, which is new information that is collected specifically for the current research project, such as surveys or experiments.

A General Rule of Thumb Among Marketing Researchers Is to Use________