According to research conducted by Canadian cultural anthropologists, Canadians place a high importance on personal relationships. This leads them to be extremely reluctant to buy through an impersonal medium like a telephone. For an insurance company that was hoping to sell insurance through telemarketers, this research would be an example of:

Question

Quizplus · Accepted Answer

This research is not conducted by the insurance company but by external researchers, making it external secondary data.

According to Research Conducted by Canadian Cultural Anthropologists, Canadians Place