The Toronto Blue Jays professional baseball team wanted to develop creative ways to boost sagging attendance at their ball games. The Jays hired a moderator who, after every home game during the month of July, led informal discussions with groups of six to ten fans to find out what they did and did not like about the baseball team. The discussions were tape recorded and videotaped so that researchers could review the data at a later date and in more detail. What are such informal research discussions
Called?

Question

Quizplus · Accepted Answer

Focus groups are a type of qualitative research where a moderator leads a discussion with a small group of participants to gain insight into their opinions and attitudes towards a product, service, or concept. This method is useful for gaining in-depth understanding of consumer behavior and preferences, as well as identifying potential problems or areas of improvement. In this case, the Toronto Blue Jays used focus groups to understand why attendance at their games was declining and how they could improve the fan experience.

The Toronto Blue Jays Professional Baseball Team Wanted to Develop