One of the reasons to choose using brain-imaging based neuromarketing tools over traditional focus groups is that:
A)the results are the same, but the test is cheaper to administer
B)the tests can be completed remotely
C)the tests are cheaper to administer
D)the results are often more accurate

Question

Quizplus · Accepted Answer

Brain-imaging based neuromarketing tools provide a more accurate understanding of consumer behavior and preferences as they directly measure the brain's response to stimuli, rather than relying on self-reported data from focus groups. While these tools may be more expensive than traditional focus groups, the increased accuracy can ultimately lead to greater success in marketing efforts.

One of the Reasons to Choose Using Brain-Imaging Based Neuromarketing