Eppie's Used Cars wanted to discover whether straight discounting worked better than a free gift. It ran two different television commercials on alternate Wednesdays. Commercial A offered 20 percent off Blue Book price for any four-wheel-drive vehicle on the lot while Commercial B offered a free tent with the purchase of any Four-wheel-drive vehicle at Blue Book price. The offer was what is called the Experimental independent variable. Whether it was cold or rained when any of the Commercials ran is an extraneous independent variable. How many people responded To each type of offer is called the__ __ __ __ Unfair , and would suggest whether straight Discounting or a gift incentive was the better strategy for increasing traffic.

Question

Quizplus · Accepted Answer

The dependent variable is the one that is being measured and compared between the two offers (straight discounting vs free gift) to determine which is more effective in increasing traffic. The number of people who responded to each offer is the dependent variable. The other options (marketing variable, observational variable, market potential variable) are not relevant in this scenario.

Eppie's Used Cars Wanted to Discover Whether Straight Discounting Worked