A marketer is offering free samples of ice cream to shoppers. After trying the sample, the marketer asks shoppers whether they would want to purchase a container. This is referred to as a(n)__ __ __ __ Unfairexperiment.

Question

Quizplus · Accepted Answer

The experiment is being conducted in a real-world setting (in a store with actual shoppers), therefore it is a field experiment. A laboratory experiment would be conducted in a controlled environment, and a simulated experiment would use computer models to simulate real-world scenarios. A local experiment does not make sense in this context.

A Marketer Is Offering Free Samples of Ice Cream to Shoppers