Kellogg's was getting ready to introduce a new ready-to-eat cereal bar. Before launching the product, they tested consumer's reaction to the product by sampling the product in grocery stores and asking consumers to fill in a questionnaire. This is an example of a(n):

Question

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This is an example of a field experiment because Kellogg's is testing consumer's reaction to the product in real-world settings (grocery stores) rather than in a controlled environment. This type of research allows for more natural and realistic consumer behavior compared to other research methods like individual interviews or focus groups.

Kellogg's Was Getting Ready to Introduce a New Ready-To-Eat Cereal