Kraft is launching Deli Creations, which are sandwiches made with its Oscar Meyer meats, Kraft cheeses, and Grey Poupon mustard. Kraft spends several months with consumers in their kitchens to understand their use of the product and other kitchen behaviours. This research is referred to as:

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The research conducted by Kraft, where they spend several months with consumers in their kitchens to understand their use of the product and other kitchen behaviours, is referred to as ethnographic research. Ethnographic research aims to observe and understand people's behaviour in their natural setting, and the research conducted by Kraft is an example of this.

Kraft Is Launching Deli Creations, Which Are Sandwiches Made with Its