Dell's retail strategy in India includes developing a________ such as Croma and eZone. in Indian chain retailers
A)shop-in-a-shop
B)pop-up store
C)point of purchase display
D)dedicated Dell ordering terminal

Question

Quizplus · Accepted Answer

Dell's retail strategy in India involves developing a "shop-in-a-shop" concept with Indian chain retailers such as Croma and eZone. This allows Dell to have a dedicated space within an established retail environment, making it easier for customers to access and purchase Dell products. Pop-up stores are temporary retail spaces used for short-term promotions or events. Point of purchase displays refer to signage or advertising placed near the checkout area of a store. Dedicated Dell ordering terminals are not mentioned as part of their retail strategy in India.

Dell's Retail Strategy in India Includes Developing A________ Such as Croma