Although there are many factors contributing to the success of major global marketers, a common theme seems to be that they:
A)first succeeded in intense domestic competition.
B)employed a multi-cultural or multi-national staff.
C)specialized in services rather than consumer goods.
D)first became involved with a formalized trade organization (such as the EU, NAFTA, etc.).

Question

Quizplus · Accepted Answer

Many major global marketers first succeed in their domestic market before expanding internationally. This allows for the development of strong brand awareness and a proven track record of success before venturing into unfamiliar markets.

Although There Are Many Factors Contributing to the Success of Major