Coca-Cola and Pepsi-Cola standardize their marketing activities when there are cultural similarities and adapt them when cultures differ. These global marketing strategies indicate that Coca-Cola and Pepsi-Cola are examples of ________firms.

Question

Quizplus · Accepted Answer

Transnational firms operate with global strategies that take into account both similarities and differences in cultures. Coca-Cola and Pepsi-Cola standardizing their marketing activities when cultures are similar but adapting them when cultures differ shows that they use a transnational approach to their business operations.

Coca-Cola and Pepsi-Cola Standardize Their Marketing Activities When There Are