Rembrandt toothpaste emphasizes in its ads its ability to whiten teeth. This promotion would be unsuccessful in Southeast Asian countries where yellowed or blackened teeth are considered desirable status symbols. The fact that the product benefit is not a benefit worldwide is an example of differences in:
A)cultural symbols.
B)values.
C)morals.
D)ethics.

Question

Quizplus · Accepted Answer

The differences in cultural symbols reflect the fact that what is considered desirable or attractive can vary significantly in different cultures.

Rembrandt Toothpaste Emphasizes in Its Ads Its Ability to Whiten