Chrysler Corporation wanted to sell its Jeeps in Japan. The car was priced in U.S. dollars at about $19,000, but when it reached the Japanese car showrooms, its price was over 3,100,000 Japanese yen, and the Japanese could not afford to buy it. Its price was set without regard for the:

Question

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The price of the Jeep was set without regard for the currency exchange rate between the U.S. dollar and Japanese yen, leading to a price that was too high for Japanese consumers to afford.

Chrysler Corporation Wanted to Sell Its Jeeps in Japan