The world's currencies are of critical importance in global marketing, and any fluctuations in________ can cause issues.
A)transportation
B)exchange rates
C)reciprocity
D)immigration

Question

Quizplus · Accepted Answer

Exchange rates are the values at which one currency can be exchanged for another, and these rates can greatly impact global marketing efforts. For example, if a company is based in one country but selling products in another country with a weaker currency, a sudden drop in exchange rates could make their products more expensive and less competitive in that market. On the other hand, a favorable exchange rate could make a company's products more affordable and attractive to consumers in another country.

The World's Currencies Are of Critical Importance in Global Marketing