Direct investment in international marketing means:
A) contracting with a foreign firm to manufacture products according to certain specifications.
B) a domestic firm actually investing in and owning a foreign subsidiary or division.
C) offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or fee.
D) when a foreign company and a local firm invest together to create a local business.
Correct Answer:
Verified
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