KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes. This is an example of which type of international product strategy?

Question

Quizplus · Accepted Answer

Product adaptation involves modifying a product to meet the needs and preferences of customers in different markets. In this example, KFC adapted its coleslaw recipe to make it less sweet to appeal to the taste preferences of Japanese customers.

KFC in Japan Altered the Sweetness of Its Coleslaw to Appeal