Manufacturers, wholesalers, retailers, and government agencies that buy goods and services for their own use or for resale are examples of:

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Organizational buyers refer to businesses, institutions, and governments that acquire products and services for their own use or for resale. Thus, manufacturers, wholesalers, retailers, and government agencies fall under the category of organizational buyers. A) Cooperatives refers to associations of individuals or businesses that voluntarily pool their resources together to purchase goods and services. C) Ultimate consumers, also known as end-users, are individuals who purchase products and services for their own use or consumption. D) Multinationals are large corporations that operate in multiple countries.

Manufacturers, Wholesalers, Retailers, and Government Agencies That Buy Goods and Services