Organizational buyers include all the following EXCEPT:
A)retailers.
B)manufacturers.
C)ultimate consumers.
D)government.

Question

Quizplus · Accepted Answer

Organizational buyers are those who purchase goods and services for use in their own business or to sell to other businesses, institutions, or government agencies. Retailers, manufacturers, and government are all examples of organizational buyers, while ultimate consumers refer to individuals who purchase goods and services for personal use. Therefore, the correct answer is C, ultimate consumers, as they are not considered organizational buyers.

Organizational Buyers Include All the Following EXCEPT