Which of the following possible aspects of consumer buying decisions is LEAST likely to enter into an organizational buying decision?
A)decision based on highest overall evaluation
B)comparison of product performance with expectations
C)alternatives evaluated on important criteria
D)problem recognition triggered by self-actualization motives

Question

Quizplus · Accepted Answer

Problem recognition triggered by self-actualization motives is least likely to enter into an organizational buying decision as organizational buying decisions are made by a group of people with a specific purpose, and are mostly based on rational and logical criteria rather than personal motives.

Which of the Following Possible Aspects of Consumer Buying Decisions