Which of the following statements accurately describes the people in the buying centre of a medium-sized manufacturing plant?
A)The composition of the buying centre depends on the specific item being purchased.
B)The composition of the buying centre never changes.
C)The organizational buyer or purchasing agent is seldom a member of the buying centre.
D)The buying centre never contains cross-functional teams.

Question

Quizplus · Accepted Answer

The composition of the buying centre can vary depending on the specific item being purchased. For example, if a production line is being upgraded, the maintenance manager may be involved, whereas if a new software system is being purchased, the IT manager may be involved. Therefore, statement A is the most accurate. Statements B, C, and D are all incorrect.

Which of the Following Statements Accurately Describes the People in the Buying