Cards of Wood, Inc. is a company that makes and markets micro thin wood veneer business cards primarily to people in different facets of the woodworking business. A salesperson for Cards of Wood who calls on a company that makes cabinets would have the highest probability of making a sale if he is able to determine who is the
________ in the company's buying centre.

Question

Quizplus · Accepted Answer

The decider is the person in the buying center who ultimately makes the decision to purchase the product or service. In a company that makes cabinets, it is likely that the person who would make the decision to purchase business cards would be someone in a managerial or executive position who has the authority to make purchasing decisions for the company.