As the salesperson for West Plains band saw talked to a group from Conner Industries, he overheard one of the men saying, "This band saw has a 36-inch wheel that could really save us time, and with its adjustable height, it can be operated by someone tall like me and by some of our shorter workers. I bet this will speed up production time by 30 percent. Why don't we order this band saw?" The person, the salesperson heard
Giving input has which buying centre role?

Question

Quizplus · Accepted Answer

The person is expressing their perspective as a user of the band saw, contributing to the user role in the buying center. They are not acting as a purchasing agent, buyer, or decider.

As the Salesperson for West Plains Band Saw Talked to a Group