A buying situation affects buying centre tendencies in different ways. If there are few people involved, the problem definition is well-defined, and the time required for a decision is short, the buying situation which is most likely a:

Question

Quizplus · Accepted Answer

A straight or modified rebuy is the most likely buying situation when there are few people involved, the problem is well-defined, and the time required for decision-making is short. In a straight rebuy, the organization simply reorders a product without any modifications. In a modified rebuy, the organization may choose to make some modifications to the product or supplier selection.

A Buying Situation Affects Buying Centre Tendencies in Different Ways