Russ Ross, the owner of a construction company specializing in single family homes, was faced with a problem. His workers relied on Black & Decker brand air-powered hammers to reduce construction time. Recently, the workers informed him several of the hammers were worn out and needed to be replaced. After talking with other members of the buying centre, Mr. Ross decided to purchase Dewalt brand air hammers because of their reduced weight and the longer warranties offered by Dewalt. Ross and the other members of the organizational buying center were in what type of organizational buying situation?

Question

Quizplus · Accepted Answer

This is a modified rebuy situation because the company has previously bought air-powered hammers from Black & Decker, but is now considering a different brand with different features and warranties. The decision to switch to Dewalt represents a modification of the previous buying decision.

Russ Ross, the Owner of a Construction Company Specializing in Single