Which one of the following statements does not accurately describe organizational buying behaviour?
A)It is the decision-making process organizations use to establish the need for products and identify, evaluate, and choose among alternative brands and suppliers.
B)It always involves highly formalized buying centres.
C)It will require organizational members to formulate a make-buy decision.
D)It is similar to consumer buying behaviour.

Question

Quizplus · Accepted Answer

Organizational buying behaviour does not always involve highly formalized buying centres. The level of formality can vary greatly depending on the organization's size, the complexity of the purchase, and the company's buying policies.

Which One of the Following Statements Does Not Accurately Describe