At which point in the buying decision process would a firm use a formal vendor rating system to evaluate the quality of the vendor's product and customer service?
A)purchase decision
B)information search
C)post-purchase behaviour
D)problem recognition

Question

Quizplus · Accepted Answer

A formal vendor rating system is typically used during the post-purchase behavior stage to evaluate the quality of the vendor's product and customer service after the purchase has been made.

At Which Point in the Buying Decision Process Would a Firm