At a trade show you overhear one supplier telling the other, "they have too much emphasis on prices, they discourage consideration of other important buying criteria, and they threaten supply partnership opportunities." What is this supplier likely referring to?

Question

Quizplus · Accepted Answer

The supplier is likely referring to reverse auctions, which place too much emphasis on price and do not take into consideration other important buying criteria. These auctions can also threaten long-term supply partnership opportunities by encouraging suppliers to compete solely on price.

At a Trade Show You Overhear One Supplier Telling the Other