Raul overheard one of his co-workers in a phone conversation say, "Thank you for taking my call so quickly. I'd like to order number 1284H, the All-Canadian Mary Hanks doll. Can I use the easy pay plan?" The co-worker was in which stage in the consumer purchase decision process?
A)problem recognition
B)information search
C)alternative evaluation
D)purchase decision

Question

Quizplus · Accepted Answer

The co-worker is in the purchase decision stage, as they have identified the specific product they want to buy and are asking about the payment plan. They have already gone through the earlier stages of problem recognition, information search, and alternative evaluation before reaching this point.

Raul Overheard One of His Co-Workers in a Phone Conversation