Maria has just told her supervisor, "I'm so glad I bought the Apple iPhone 5 phone rather than those other models I was looking at. I have really enjoyed the fact that its iTunes service gives me an always-on music connection. I haven't seen another phone with that feature." Which stage of the consumer purchase decision process is demonstrated by Maria's conversation?

Question

Quizplus · Accepted Answer

Maria's statement reflects her satisfaction with her purchase decision, indicating she is in the post-purchase behavior stage, where consumers evaluate their buying choices and experience with the product.

Maria Has Just Told Her Supervisor, "I'm So Glad I