You have just purchased a suit to wear to an important job interview. As you head home from the store, you agonize in your mind about whether your choice of dark gray was right, or whether you should have chosen dark blue. This is an example of:
A)cognitive dissonance.
B)panic reaction.
C)purchasing angst.
D)marketer anxiety.

Question

Quizplus · Accepted Answer

This is an example of cognitive dissonance, which is the feeling of discomfort or unease that arises when a person's beliefs or behaviors are inconsistent with each other. In this case, the person is experiencing cognitive dissonance because they are uncertain whether their choice of suit color was the right one for the job interview.

You Have Just Purchased a Suit to Wear to an Important