The purchase of a bottle of water is a low-involvement purchase. How can a marketer convince people to buy Dasani instead of one of the numerous other brands displayed on retailers' shelves?
A)Offer coupons for Dasani bottled water.
B)Convince retailers to only offer Dasani water.
C)Make good use of Dasani stock-outs.
D)Make the purchase decision high involvement.

Question

Quizplus · Accepted Answer

Since purchasing bottled water is a low-involvement decision, offering coupons can influence consumers to choose Dasani over other brands. By offering a discount, customers may select Dasani since it is more affordable than competitors.

The Purchase of a Bottle of Water Is a Low-Involvement