Five situational influences have an impact on a consumer's purchase decision process which are the purchase task, social surroundings, physical surroundings, temporal effects, and:

Question

Quizplus · Accepted Answer

Antecedent states refer to the consumer's mood or physiological state at the time of the purchase decision process. This can include factors such as hunger, fatigue, or stress levels that can influence the consumer's decision-making process.

Five Situational Influences Have an Impact on a Consumer's Purchase