To attract new members, a golf club would focus its marketing efforts on people who view the current members as a (n)________group.

Question

Quizplus · Accepted Answer

The marketing efforts of a golf club should focus on people who view the current members as an aspirational group. Aspirational group refers to a group of people that a person desires to belong to, which makes them more likely to join the club.

To Attract New Members, a Golf Club Would Focus Its