Beth gives Megan $10 allowance a week. Then Megan is taken shopping to select what she wants to buy. If the item desired costs more than $10, Megan's mother suggests she save her money until she has enough to pay for the desired item. When Megan purchases the item, she is allowed to make her own selection, pay for it herself, and engage in interaction necessary with the sales clerk. In this way, Megan's mother
Encourages the development of:
A)consumer acclamation.
B)purchasing socialization.
C)consumer enculturation.
D)consumer socialization.

Question

Quizplus · Accepted Answer

Megan's mother is teaching her how to navigate the process of purchasing goods, which is an example of consumer socialization. By giving Megan an allowance and allowing her to make her own purchasing decisions, Megan is learning valuable skills and developing a sense of responsibility in regards to money and consumer choices.

Beth Gives Megan $10 Allowance a Week