Many media today use pay-to-vote polls (in which respondents use a 900 telephone number to vote "yes" or "no" on a current issue)as a means of generating viewer or listener interest. The Research Industry Coalition (RIC)has asked all media to acknowledge the questionable validity of such polls by informing viewers or listeners that the results are NOT representative of the population but are just a frequency
Distribution of those who call when the media report the results. If a television station chooses not to make viewers aware of the shortcomings of the poll, its business
Practice would fall into which of the following categories?

Question

Quizplus · Accepted Answer

While not informing viewers of the limitations of pay-to-vote polls may be considered unethical, it is not illegal. Therefore, the TV station's business practice would fall into the category of unethical but legal.

Many Media Today Use Pay-To-Vote Polls (In Which Respondents Use