A supposedly organic clothing detergent company recently ran an ad campaign promoting the fact their products are manufactured without any additives, or environmentally harmful phosphates. During the same time the campaign was aired, a whistle-blower within the company went to the press to indicate that their detergents did, in fact, contain a fair amount of phosphates. The BEST description for this type of activity is:

Question

Quizplus · Accepted Answer

The described activity is an example of greenwashing, which is a deceptive marketing tactic that presents a product as more environmentally friendly than it actually is. The company in question advertised its detergent as being phosphate-free, but it was later revealed that this was not true. The company was attempting to appeal to consumers who prioritize environmentally friendly products, but their claims were false.

A Supposedly Organic Clothing Detergent Company Recently Ran an Ad