At a local farmers market, an artisan craftsperson sources supplies for his cabinetry from old wine barrels and wine crates. He communicates to prospective customers the origins of his materials prominently. He is engaged in:

Question

Quizplus · Accepted Answer

The artisan craftsperson is engaged in green marketing by sourcing his supplies from recycled wine barrels and crates and promoting the environmental benefits of using these materials.

At a Local Farmers Market, an Artisan Craftsperson Sources Supplies