The formal marketing practice, which occurs when the charitable contributions of a firm are tied directly to the customer revenues produced through the promotion of one of its products is known as

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Cause marketing is the practice of tying a company's charitable giving directly to customer purchases or revenue, typically through the promotion of a product. It is a formal marketing practice aimed at improving a company's reputation and increasing customer loyalty, while also supporting a good cause. Public relations marketing, goodwill marketing, and philanthropic marketing all involve charitable giving, but they are not specifically tied to customer revenue or product promotion.

The Formal Marketing Practice, Which Occurs When the Charitable Contributions